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Coverpla Provides Package for New Biolane Fragrance for Infants

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By: Jamie Matusow

Editor-in-Chief



Biolane Expert, known for its Skin Freshening Fragrance, has launched a new perfumed water especially for babies. The specially formulated juice “combines notes of orange and freesia enveloped in a powdery floral heart to delicately scent baby’s skin.” The delicate scent was “created with care,” in a glass bottle fitted with a wooden cap denoting a gentle image. Coverpla piloted the packaging project with its selection of models, personalized for the production.

Biolane made a name for itself with its baby water in large plastic bottles. This baby fragrance is now available in pharmacies in a glass bottle in eau de toilette format. Coverpla has gone for a natural mix & match: a rounded, frosted bottle for the occasion, white screen printing, and a wooden cap.

The brand chose Coverpla’s soft, rounded shape of the Oslo bottle in a 50ml format, specifically treated with a frosted finish to protect the formula. The bottle is topped with the Torrid wooden cap, fitted with an insert made from recycled PP in a natural shade to match the brush in the gift pack in which it is sold. In the same natural vein, the bottle’s décor is achieved using white screen printing.

www.coverpla.com

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